The book that offers a cure for affluenza, ?No Logo? is one of those rare books that defines a generation, the most significant one since Douglas Coupland?s ?Generation X?.
By the time you?re twenty-one, you?ll have seen or heard a million advertisements. But you won?t be happier for it.
This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is ?alternative? is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.
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