Product DescriptionWhat does it take to lead a team to world-class success over a sustained period of time? Sir Alex Ferguson is one of the few leaders who truly knows. In his 38 years in management, Sir Alex won an astonishing 49 trophies and helped grow Manchester United into one of the biggest commercial brands in the world. In this inspirational and straight-talking new book, Sir Alex reveals the secrets behind his record-breaking career. LEADING is structured around the key skills that Sir Alex values most highly. It includes subjects we immediately associate with his managerial style: Discipline, Control, Teamwork and Motivation. But it also addresses subjects that are less obvious but no less important when seeking success: Delegation, Data Analysis and Dealing with Failure. Written with the investor Sir Michael Moritz, a longstanding friend of Sir Alex, LEADING is packed with insight, wisdom, humour and honesty. The individual stories inevitably concern themselves with football, and the phenomenal success that came along the way, but the lessons can be applied by anyone. Whether you run a business, teach in a classroom, or work in a small team, LEADING will help you become a better leader.ReviewLEADING is about leadership, management and the pursuit of success. It's a fantastic book, one of the best of its kind. The defining quality of Ferguson and Moritz's book is its clarity. The pair discuss leadership from a purely practical perspective, their raw material being Ferguson's vast experience. If there's one word, though, that characterises his philosophy of management it's discipline... And yet what comes through very strongly is humility, even vulnerability.Every success of his, you realise, has been hard-won. Failure has been a constant threat. Nagging anxiety he just accepted 'as part of my job'. And he wouldn't have had it any other way. --Marcus Berkmann, Daily MailFor those interested in the subject of leadership, be it managing people effectively and getting the best out of them or learning which qualities and traits separate those who manage and those who inspire, Leading is a worthwhile read.Football fans might complain that the book is over too quickly, even though Ferguson provides 343 pages of entertaining stories and observations. Structuring his sermons in an easily read format is the latest managerial masterstroke from a man who made a career out of regularly producing them. --Daily ExpressFerguson is one of the most successful men in his field - not just in football, but any sport in any era. He defied the norms and the scale of his accomplishments will only become more apparent with the passing of time. History will see that Ferguson grows, not diminishes. --Matt Dickinson, The TimesFrom the Inside FlapIn this revelatory new book, Sir Alex Ferguson dissects his 38 record-breaking years of management - first in Scotland and then, of course, at Manchester United - to reveal the key tools he used to deliver sustained success on and off the field. From tactics to teamwork, from hiring to firing, from dealing with the boardroom to responding to failure, LEADING investigates the pivotal leadership decisions of an astonishing career.From the Back CoverIn this revelatory new book, Sir Alex Ferguson dissects his 38 record-breaking years of management - first in Scotland and then, of course, at Manchester United - to reveal the key tools he used to deliver sustained success on and off the field. From tactics to teamwork, from hiring to firing, from dealing with the boardroom to responding to failure, LEADING investigates the pivotal leadership decisions of an astonishing career.About the AuthorSir Alex Ferguson was born in 1941 in Govan, Scotland. A goal-scoring centre-forward, he was later transferred to Rangers, the club he supported from boyhood, for a Scottish record fee of £65,000.Entering management in 1974, he served East Stirlingshire and St Mirren before guiding
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